Manager - SEO & ASO

New Delhi, Delhi, India | Consumer | Full-time


Consumer Team at Harappa 

The consumer team at Harappa is on a mission to make quality business education available and accessible to everyone. As part of this team, you will work with a highly talented group of your peers in developing business strategy, deploying marketing campaigns and drive adoption for Harappa’s direct-to-consumer business. You will need to be analytical, creative and an empathetic go-getter to fit in with this high-performing team to help create a large, high-growth business and solidify Harappa’s market leadership in this exciting space.


About The Role

As an SEO & ASO Manager, you’ll be responsible to build the organic business for Harappa. This would include the high app store rankings and organic search ranks for all our content. You will apply the best industry techniques to increase page rankings and organic traffic. You will be owning B2C organic business targets.


What You'll Do

  • Leading & implementing strategies and operational on and off-page SEO strategies, campaigns & optimizations
  • Leading technical SEO analysis & executing website optimizations strategies that deliver a high volume of organic user acquisition and conversion
  • Build & execute strategies for app store rankings for Harappa’s app
  • Take ownership of all SEO & ASO activities to drive business growth
  • Stay updated on industry trends and contemporary practices in SEO & ASO, and google algorithm updates. 
  • Create a fraud-proof & effective link building strategy
  • Develop, monitor & track SEO targets, including KPIs in alignment with business strategy
  • Develop an understanding of customer buying behaviors & patterns  
  • Devise attractive techniques to drive app installs & conversions


What You'll Need

  • Minimum 4+ years of relevant experience
  • Proven track record of delivering high impact in SEO/ASO traffic
  • In-depth understanding of mobile SEO & ASO challenges & solutions
  • Experience in the mobile marketing industry


What Will Be Great to Have 

  • Excellent communication, stakeholder management, and organization skills. You will be required to work with a variety of stakeholders and teams of varying technical ability, and across a range of projects.
  • Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making
  • Strong analytical skills
  • Experience of working in a faced paced environment 
  • Experience of working in the education sector