Growth Content Manager

New Delhi, Delhi, India | Consumer | Full-time

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Consumer Team

The consumer team at Harappa is on a mission to make quality business education available and accessible to everyone. As part of this team, you will work with a highly talented group of your peers in developing business strategy, deploying marketing campaigns and drive adoption for Harappa’s direct to consumer business. You will need to be analytical, creative and an empathetic go-getter to fit in with this high performing team to help create a large, high-growth business and solidify Harappa’s market leadership in this exciting space.

Role

Harappa is looking for an enthusiastic, driven and inventive content specialist to be a part of an exciting new chapter in Harappa’s journey - a platform aimed at developing engaging, helpful and shareable content for users both current and new.

This platform will be a key part of Harappa’s growth and content strategy moving forward and, thus, requires a writer who is excited by the prospect of helping to build a brand new platform - the first of its kind - within a thriving EdTech business. 

The ideal candidate will have their finger on the pulse of the average Indian working professional and be able to create relevant and relatable content on a regular basis. You should have an extensive knowledge of ongoing internet content trends and be able to adapt to new trends instantaneously.

You should be able to take ownership of deliverables, produce work quickly and efficiently while integrating feedback at various stages, have a knack for experimenting with content formats and themes and planning future content based on audience response.

The selected candidate will be required to craft unique, original content that helps drive Harappa’s marketing and academic objectives while ensuring a high level of clickability including, but not limited to, articles, quizzes, polls and trivia. 

Candidates are encouraged to apply from across India. However, upon being selected for the role, you will be required to move to Delhi-NCR in order to be able to fulfill your duties.


Responsibilities

In this role, the candidate will:

  • Write helpful, shareable and entertaining posts that are relevant to Harappa’s academic offerings and drive adoption for Harappa’s products.
  • Write SEO-rich content for the Harappa blog based on topic and keyword inputs from the SEO agency
  • Supervise a team of content creators to ensure timely delivery of high quality content on a regular basis.
  • Take ownership of creating content that is relevant to Harappa’s target audience of working professionals while constantly innovating both in terms of themes and formats.
  • Coordinate with external agencies for content delivery schedules.
  • Keep an eye on trends in the Indian and global internet content space including, but not limited to, Instagram, Facebook, LinkedIn, YouTube, TikTok and Reddit.
  • Craft content that is in sync with ongoing trends and audience interests.
  • Evolve and improve content based on feedback from internal stakeholders as well as actual audience members.


Qualifications

  • Minimum 5 years experience writing long and short form content for brands, either as part of a brand team or in an agency.
  • Formal and conversational writing skills.
  • Strong prowess for editing skills, including, but not limited to, spelling, grammar and sentence structure.
  • An extraordinary attention to detail.
  • Experience writing for a variety of platforms including, but not limited to, video, blogs, social content, quizzes and polls.
  • Basic knowledge of keywords, meta tags, SEO and its implementation in writing.
  • Hands-on experience with Content Management Systems (e.g. WordPress)